A wealth of information

Good morning all,

I can't get this quote out of my head.  What information consumes is obvious.  It consumes our attention.  Therefore, a wealth of information creates a poverty of attention. 
Here it is in his words:

The brilliant economist and psychologist Herbert A. Simon was one of the first to precisely describe the relationship between information and attention: “….information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”

It's so relevant to my career, and to marketing literally anything.  In my life, I try to market mathematics education, @gr8fullyfeclub, linux, the Grange, recycling, philosophy, computer science, eating local, and my music.  I suppose I also market the beauty in nature, cute things my dog and my family do, and my backyard.  None of these things have gone viral, but I am starting to understand how they might.  In thinking about how to market my school, I am noticing that products like hootsuite, which not only post to several social media sites but also analyze the hits they get from each of them, are going to become ubiquitous and necessary.  How do you keep my school relevant?  It has to be posting every day, a few things to each social media site.  These posts all have to be positive or uplifting, as well as link back to our school and how to apply to it.  The positive attitude coming off of those posts has to be so great that it overcomes the student posts, some of which aren't flattering and some of which denotes a culture that is less than academic.  

So, here are my ideas:
a) Use a phone with a good camera, signed into hootsuite, to take at least one picture of something cool happening in our building every day.  Post it to all the social media at once, with hootsuite.
b) Give out raffle prizes for liking, sharing, and commenting positively on our posts (such as tickets to a show, game, T-shirts, etc. - things we already own)
c) Ask each club/organization in the school to make their own Insta, Facebook, Twitter (at least) and like and follow ours with it, as well as tagging us in each of their posts.
d) Links on the website to all of the official ones, as well as the ones in c)
e) Every teacher and every student checks into CMS daily on all the social media.  Challenge them to say something positive.

My commitment:
a) Take over one FB business page for CMS, one insta and one twitter.  Use Hootsuite to do    a) from above daily, and link to all 3 media sites from the website.  
b) Pay for a cell phone (hopefully reimbursed by the school eventually, but in the interim just me) to do what I said above, so it can be handed around to departments etc. to take pictures of the cool things happening.
c) Keep the website relevant and up to date, and linked to all of the above.
d) Write grants so we have cool things to talk about - for instance, the solar powered calculators in my room.


I also thought about this - could we have our name announced every snowstorm?  I know it's only a scrolling list, but it would get us announced separately from HPS every time on every scrolling list . . . . free advertising.